StayAltered Privacy Notice

Last updated: July 26, 2024

Please read our policy on privacy and cookies (“Privacy Notice”) to understand how we collect, use, disclose, and otherwise process personal information in connection with operating our business.

 

How We Collect Information

– We collect information by various means:

Directly from individuals

From individuals agents, such as corporate travel coordinators

From third-party vendors or business partners, such as travel agencies and data providers

Information We Collect

The information we collect may include:

      • Contact and demographic information

      • Loyalty program number and guest preferences

      • Information provided to make a hotel reservation

      • Information about use of our hotels or facilities

      • Cookies and other information we collect by automated means

    We use the information we collect to:

        • Provide our services

        • Analyze the use of, improve, and promote our products and services

        • Comply with legal requirements

      Information Sharing

      We may share the information we collect:

          • With our affiliates

          • With our service providers, professional advisors, and business partners

          • As required by legal requirements

          • In connection with a merger, acquisition or another corporate transaction

        This Privacy Notice explains the types of personal information that Altering Hospitality, LLC collects and processes, how Altering Hospitality, LLC may use and share the information and the choices that are available to individuals with respect to Altering Hospitality, LLC handling of the information. Please note, this Privacy Notice does not apply to Altering Hospitality, LLC processing of employee or contractor data.

        Personal Information We Collect

        Whose information we collect

        We may collect information about a variety of individuals who interact with Altering Hospitality, LLC – website users, guests at our member hotels, event planners, travel agents, job applicants, and others.

        How we collect the information

        We may collect information about individuals:

            • Through our websites

            • Directly from individuals

            • From individuals’ agents – such as assistants, or group travel coordinators

            • From third party vendors or business partners – such as travel agencies and data providers

            • From recruiters

          Types of information we collect

          The types of information we collect include:

              • Personal and business contact information (such as name, employer name, email address, mailing address, and phone number)

              • Loyalty program number

              • Information provided to us to make a hotel room reservation, such as dates of arrival and departure, details regarding travel plans (such as flight information); and, for group reservations, the group with which an individual is associated

              • Information about a stay at our hotel including room number when obtaining services from us, and the usage of our services and amenities

              • Guest preferences, such and food and beverage preferences, and room preferences and requests

              • Username and password that an individual may select in connection with establishing a profile on our websites

              • Information that an individual provides to us by interacting with us through social media

              • Demographic information (such as month and day of birth, gender, and zip code)

              • Payment information (such as a credit or debit card number)

              • For job applicants, information of the type that would be included on a resume, such as work experience, education, and languages spoken

              • Publicly available information, such as individuals’ comments or reviews about our hotels on third-party review websites

              • Information that individuals voluntarily provide and which may be deemed sensitive under applicable law (such as a request for an accessible room or a hearing-impaired kit)

            We, our service providers, and our business partners may also collect certain information about the use of our websites and mobile apps by automated means. In addition, we and our service providers may collect certain information about the use of our hotels, including the wireless network at our hotels, by automated means. Please see the “Cookies And Other Information Collected By Automated Means” section of this Privacy Notice for more information.

            How We Use The Personal Information We Collect

            We may use personal information to:

                • Communicate about the products and services we offer, and respond to requests, inquiries, comments, and suggestions

                • Provide our products and services

                • Analyze use of our products and services

                • Operate, evaluate and improve our business, our websites, and other products and services we offer (including to research and develop new products and services)

                • Establish and maintain an individual’s profile on our website or mobile apps

                • Administer surveys and other market research

                • Analyze and enhance our communications and strategies (including by identifying when emails we sent have been received and read)

                • Tailor the content we display in our communications and on our websites and in mobile apps

                • Customize our services to individuals’ preferences

                • Facilitate our recruitment activities

                • Monitor recruiting statistics, to inform our recruitment activities

                • Comply with legal requirements, judicial process, and our company policies (including to verify users’ identity in connection with access or correction requests)

                • Protect against, identify, investigate, and respond to fraud, illegal activity (such as incidents of hacking or misuse of our websites, mobile apps, or the wireless network at our hotels), and claims and other liabilities, including by enforcing the terms and conditions that govern the services we provide

              We may also aggregate and/or de-identify any information that we collect, such that the information no longer identifies any specific individual. We may use, disclose and otherwise process such information for our own legitimate business purposes – including historical and statistical analysis and business planning – without restriction.

              Personal Information We Share

              Altering Hospitality, LLC may share personal information as described in this Privacy Notice. In all cases, we take measures to share only the information that is needed to fulfill the purposes for which we share the information.

              We may share personal information with:

                  • Altering Hospitality, LLC affiliates for the purposes described in this Privacy Notice

                  • Service providers that perform services on our behalf, or partners with whom we may collaborate, in each case for the purposes described in this Privacy Notice. The types of service providers and partners with whom we may share personal information may include:
                        • Customer service and support providers

                        • Technology providers (including technology support, email and web hosting providers, email and text communications providers, and mobile app developers)

                        • Meeting and event planners

                        • Travel agents and corporate travel coordinators

                        • Survey and market research providers

                        • Advertising and marketing partners

                        • Analytics organizations

                        • Professional advisors, such as lawyers, bankers, auditors, and insurers, where necessary in the course of the professional services they provide to us

                  Unless prohibited by applicable law, we reserve the right to transfer the information we maintain in the event we sell or transfer all or a portion of our business or assets (or during the negotiations of any such sale or transfer). If we engage in such a sale or transfer (or related negotiations), we will – where required by applicable law – make reasonable efforts to direct the recipient to use the personal information we provide in a manner that is consistent with this Privacy Notice. After such a sale or transfer, individuals may contact the recipient with any inquiries concerning the processing of their personal information.

                  In addition, we may share personal information to comply with legal and regulatory requirements, and protect against and prevent fraud, illegal activity (such as identifying and responding to incidents of hacking or misuse of our websites and mobile apps), and claims and other liabilities.

                  Cookies And Other Information Collected By Automated Means

                  We, our service providers, and our business partners may collect certain information about the use of our websites and mobile apps by automated means, such as cookies, web beacons and other technologies. A “cookie” is a text file that websites send to a visitor‘s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. Please see our Cookies Policy for further information. A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, is used to transmit information back to a web server. We and our service providers and business partners may collect information about individuals’ online activities over time and across third-party websites when an individual uses our websites and mobile apps.

                  The information that may be collected by automated means includes:

                      • Details about the devices that are used to access our websites (such as IP address, type of operating system, and web browser)

                      • Dates and times of visits to, and use of, our websites

                      • Information about how our websites and mobile apps are used (such as the content that is viewed on our websites and how users navigate on or between our webpages) 

                      • Details about how individuals interact with our emails (such as whether the email is opened and which links are clicked in the email)

                      • URLs that refer visitors to our websites

                      • Search terms used to reach our websites or locate our mobile apps

                    Web browsers may offer users of our websites or mobile apps the ability to disable receiving certain types of cookies; however, if cookies are disabled, some features or functionality of our websites may not function correctly.

                    Some of the business partners that collect information about users’ activities on our websites and in our mobile apps may be members of organizations or programs that provide choices to individuals regarding the use of their browsing behavior for purposes of targeted advertising. For example, users may opt out of receiving targeted advertising on websites through members of the Network Advertising Initiative by clicking here or the Digital Advertising Alliance by clicking here. European users may opt out of receiving targeted advertising on websites through members of the European Interactive Digital Advertising Alliance by clicking here, selecting the user’s country, and then clicking “Choices” (or similarly-titled link). Because there is not yet a consensus on how companies should respond to web browser-based do-not-track (“DNT”) mechanisms, we do not respond to web browser-based DNT signals at this time.

                    Data Retention

                    Our retention periods for personal information are based on business needs and legal requirements. We retain personal information only for as long as is necessary to fulfill the processing purpose(s) for which the information was collected, and any other permissible, related purpose, depending on the purpose(s) for which the information was collected, the nature of the information, any contractual relationship that may govern the retention of the data, and our legal or regulatory obligations. When we no longer need the personal information we collect, we either anonymize the information (in which case, we may further retain and use the anonymized information) or securely destroy the information, in accordance with applicable law.

                    Online Choices

                    Altering Hospitality, LLC profile

                    You may review, update, or modify your profile information, including contact information, by logging into your Altering Hospitality, LLC profile. You may delete your Altering Hospitality, LLC profile by emailing we@stayaltered.com.

                    Marketing emails

                    Individuals may unsubscribe from receiving marketing or other commercial emails from Altering Hospitality, LLC by following the instructions included in the email or by contacting Altering Hospitality, LLC using the contact information below. However, even if an individual opts out of receiving such communications, we retain the right to send them non-marketing communications (such as confirmation of a reservation or purchase, or changes in our website terms).

                    Information for Individuals in the European Economic Area and the United Kingdom

                    Legal basis for processing personal data

                    In this section, we identify the legal grounds on which we rely to process personal information.

                    In some cases, Altering Hospitality, LLC has a legitimate interest to process the personal information that we collect, such as to develop, administer and support our products and services; to operate, evaluate and improve our business; to support our recruitment activities; or to facilitate a sale of assets or merger or acquisition.

                    In other cases, Altering Hospitality, LLC processes personal information to fulfill our contracts with our business partners or customers. 

                    It may be also necessary for Altering Hospitality, LLC to process personal information to comply with our legal obligations, and to protect against, identify, investigate, and respond to fraud, illegal activity, and claims and other liabilities, including by enforcing the terms and conditions that govern the services we provide.

                    If Altering Hospitality, LLC relies on consent for the processing of your personal information, we will seek such consent at the time we collect your personal information. For more information on consent, please see the “Privacy Preferences, Rights and Choices” section of this Privacy Notice.

                    Privacy preferences, rights, and choices

                    Individuals have certain rights and may make certain choices regarding Altering Hospitality, LLC processing of their personal information.

                    Please note that if the exercise of these rights limits our ability to process personal information, we may be precluded from providing the individuals who exercise such rights with our products or services or from otherwise engaging with such individuals going forward.

                    We reserve the right to verify the identity of the individual in connection with any requests regarding personal information to help ensure that we provide the information to individuals to whom it pertains, and allow only those individuals or their authorized representatives to exercise rights with respect to that information.

                    For information about the rights and choices users have with respect to cookies and online advertising and tracking, please see the “Cookies And Other Information Collected By Automated Means” section of this Privacy Notice.

                    General objections to the processing of personal information

                    To the extent provided by applicable law, individuals may withdraw any consent previously provided to us, or object at any time on legitimate grounds, to the processing of their personal information. We will apply these preferences going forward. In some circumstances, withdrawing consent to Altering Hospitality, LLC use or disclosure of personal information will mean that Altering Hospitality, LLC will not be able to provide products or services to you or otherwise to engage with you.

                    Access to personal information

                    Individuals may request access to the personal information Altering Hospitality, LLC maintains about them. If we grant this request, we will provide the individual with a copy of the personal information we maintain about them in the ordinary course of business, in a commonly used format. Individuals may request to correct any errors in their personal information. We may reject such requests to access or correct personal information, as permitted by applicable law. If we reject such a request, we will notify the requester of the reason(s) for the rejection.

                    Portability of personal information

                    Individuals may request that we transfer their personal information to another data controller. We may reject such requests, as permitted by applicable law. If we reject such a request, we will notify the requester of the reason(s) for the rejection.

                    Deletion of personal information

                    Individuals may request that we delete their personal information. We may reject such requests, as permitted by applicable law. If we reject such a request, we will notify the requester of the reason(s) for the rejection.

                    International Data Transfers

                    We may transfer personal information to countries other than the country in which the data was originally collected for the purposes described in this Privacy Notice. For example, we typically transfer the personal information of individuals located outside of the United States to the United States, where Altering Hospitality, LLC is headquartered. The countries to which we transfer personal information may not have the same data protection laws as the country in which we initially collected the information. If we transfer personal information of a resident of the European Economic Area (EEA) outside of the EEA, we will apply the same data protection safeguards that we deploy inside the EEA.

                    How We Protect Personal Information

                    Altering Hospitality, LLC maintains reasonable administrative, technical and physical safeguards designed to protect the personal information we maintain against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. However, we cannot guarantee that the measures we maintain will ensure the security of the personal information.

                    Links To Websites And Third-Party Content

                    We may provide links to websites and other third-party content that is not owned or operated by Altering Hospitality, LLC . The websites and third-party content to which we link may have separate privacy notices or policies. Altering Hospitality, LLC is not responsible for the privacy practices of any entity that it does not own or control.

                    Updates To Our Privacy Notice

                    Altering Hospitality, LLC reserves the right to change this Privacy Notice at any time. When we make any updates to this Privacy Notice that are deemed material under applicable legal requirements, we will notify individuals of such changes by updating the date of this Privacy Notice and providing other notification as required by applicable law. We may also provide notification of such changes to the Privacy Notice in other ways, such as via email or using other contact information provided to us.

                    For all other changes, please review the Privacy Notice from time to time to stay informed of how we are processing personal information.

                    How To Contact Us

                    Altering Hospitality, LLC is the data controller of your personal information. Individuals may contact us with questions, comments, or complaints about this Privacy Notice or our privacy practices, or to or to exercise any of the rights or choices they may have under applicable law. 

                    Our contact information is as follows:

                    Altering Hospitality, LLC
                    we@stayaltered.com

                    Residents within the EEA also have the right to file a complaint with the data protection authority (also known as a supervisory authority) of the resident’s member state.

                    Altering Hospitality, LLC Cookies Policy 

                    Consent

                    By using the Altering Hospitality, LLC website and any other website (including mobile-optimized websites) owned or controlled by Altering Hospitality, LLC and which links to this Cookies Policy (collectively, the “Website”) you consent to the use of cookies in accordance with this Cookies Policy.

                    What are cookies?

                    Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating web domain on your subsequent visits to that domain. Most web pages contain elements from multiple web domains so when you visit the Website, your browser may receive cookies from several sources.

                    Cookies are useful because they allow a website to recognize a user’s device. Cookies allow you to navigate between pages efficiently, remember preferences and generally improve the user experience. They can also be used to tailor advertising to your interests through tracking your browsing across websites.

                    Session cookies are deleted automatically when you close your browser and persistent cookies remain on your device after the browser is closed (for example to remember your user preferences when you return to the site).

                    What types of cookies does Altering Hospitality, LLC use?

                    We describe the categories of cookies Altering Hospitality, LLC and its contractors use below.

                    Strictly Necessary Cookies

                    These cookies are essential in order to enable you to move around the Website and use its features. Without these cookies, the services you have asked for (such as navigating between pages) cannot be provided.

                    Performance Cookies

                    We make use of analytics cookies to analyze how our visitors use our Website and to monitor Website performance. This allows us to provide a high-quality experience by customizing our offering and quickly identifying and fixing any issues that arise. For example, we might use performance cookies to keep track of which pages are most popular, which method of linking between pages is most effective, and to determine why some pages are receiving error messages. We might also use these cookies to highlight articles or site services that we think will be of interest to you based on your usage of the website. The information collected by these cookies is not associated with your personal information by us or by our contractors.

                    We permit Google Analytics (opt-out information) and Hotjar (opt-out information) to set performance cookies on the Website.

                    Website Functionality Cookies

                    We make use of cookies to provide you with certain functionality. For example, to remember choices you make (such as your user name, language or the region you are in), or to recognize the platform from which you access the site, and to provide enhanced and more personal features. These cookies are not used to track your browsing on other sites.

                    Advertising cookies

                    Advertising cookies (or targeting cookies) collect information about the browsing habits associated with your device and are used to make advertising more relevant to you and your interests. They are also used by services provided by third parties on this Website, such as Like or Share buttons in addition to providing the requested functionality. Third parties provide these services in return for recognizing that you (or more accurately your device) have visited a certain website. These third parties put down advertising cookies both when you visit our Website and when you use their services and navigate away from our Website.

                    We permit DoubleClick (opt-out information), Bing Ads (opt-out information), and Facebook (opt-out information) to set advertising cookies on the Website.

                    Local Shared Objects (“flash cookies”)

                    In addition to the above cookies, we may use Local Shared Objects, also referred to as “flash cookies,” on our Website. These are used to enhance your user experience, for example, by storing your user preferences and settings. Local Shared Objects are similar to browser cookies but can store data more complex than simple text. By themselves, they cannot do anything to or with the data on your computer. Like other cookies, they can only access personally identifiable information that you have provided on this Website, and cannot be accessed by other websites.
                    To find out more about flash cookies or how to disable them, please click here: http://helpx.adobe.com/flash-player/kb/disable-local-shared-objects-flash.html.

                    Disabling cookies

                    If you do not agree to the use of these cookies, you may disable them by following the instructions for your browser as explained at http://www.allaboutcookies.org/manage-cookies/. Please note that some of our services may not function properly if cookies are disabled. You may also opt out of third-party cookies where available by using the links provided in this Cookies Policy.

                    Furthermore, some parties that set cookies via our site may offer the ability to opt-out of cookies via the Network Advertising Initiative’s consumer opt-out tool, the European Interactive Digital Advertising Alliance’s consumer opt-out tool, or the Digital Advertising Alliance’s Consumer Choice Page.

                    The cookies policy does not cover third-party websites.

                    Please note that this cookies policy does not apply to, and we are not responsible for, the cookie practices of third-party websites which may be linked to this Website.

                    Changes to the Cookies Policy.

                    We may update this cookies policy and we would encourage you to review the policy from time to time to stay informed of how we are using cookies.

                    California Consumer Privacy Act Notice (CCPA) – CALIFORNIA RESIDENTS ONLY

                    This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS supplements the information contained in the above Privacy Notice of StayAltered (collectively, “we,” “us,” or “our”) and applies solely to visitors, users, and others who reside in the State of California (“consumers” or “you”). We adopt this notice to comply with the California Consumer Privacy Act of 2018 (“CCPA”) and other California privacy laws.  Any terms defined in the CCPA have the same meaning when used in this notice.

                    Information We Collect

                    We collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device (“personal information”). In particular, we have collected the following categories of personal information from consumers within the last twelve (12) months:

                    Category Examples Collected
                    A. Identifiers. A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers. YES
                    B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)). A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories. YES
                    C. Protected classification characteristics under California or federal law. Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). YES
                    D. Commercial information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. NO
                    E. Biometric information. Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. NO
                    F. Internet or other similar network activity. Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. NO
                    G. Geolocation data. Physical location or movements. NO
                    H. Sensory data. Audio, electronic, visual, thermal, olfactory, or similar information. NO
                    I. Professional or employment-related information. Current or past job history or performance evaluations. NO
                    J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. NO
                    K. Inferences drawn from other personal information. Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. NO

                    Personal information does not include:

                        • Publicly available information from government records.

                        • De-identified or aggregated consumer information.

                        • Information excluded from the CCPA’s scope, like:
                              • health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data;

                              • personal information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FRCA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.

                        We obtain the categories of personal information listed above from the following categories of sources:

                            • Directly or indirectly from our Guests or their agents. For example, from documents that our Guests fill out to access and use our services, and during the course of providing services to our Guests. 

                            • Directly and indirectly from activity on our website (www.stayaltered.com). For example, from submissions through our website portal or website usage details collected automatically.

                            • From third-parties that interact with us in connection with the services we perform. For example, from Hosts providing accommodations for you.

                          Use of Personal Information

                          We may use or disclose the personal information we collect for one or more of the following business purposes:

                              • To fulfill or meet the reason for which the information is provided. For example, if you provide us with personal information in order for us to make a booking for you, we will use that information to interact with your booking.

                              • To provide you with information, products or services that you request from us.

                              • To provide you with email alerts, event registrations and other notices concerning our products or services, or events or news, that may be of interest to you.

                              • To carry out our obligations and enforce our rights arising from any contracts entered into between you, us, and any related third-parties, including for billing and collections.

                              • To improve our website and present its contents to you.

                              • For testing, research, analysis and product development.

                              • As necessary or appropriate to protect the rights, property or safety of us, our Guests, our Hosts, or others.

                              • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

                              • As described to you when collecting your personal information or as otherwise set forth in the CCPA.

                              • To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us is among the assets transferred.

                            We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

                            Sharing Personal Information

                            We may disclose your personal information to a third party for a business purpose.  When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to both keep that personal information confidential and not use it for any purpose except performing the contract.

                            In the preceding twelve (12) months, we have disclosed the following categories of personal information for a business purpose:

                            Category A:         Identifiers.
                            Category B:         California Customer Records personal information categories.
                            Category C:         Protected classification characteristics under California or federal law.

                            We disclose your personal information for a business purpose to the following categories of third parties:

                                • Our affiliates.

                                • Service providers.

                                • Third parties to whom you or your agents authorize us to disclose your personal information in connection with products or services we provide to you.

                              In the preceding twelve (12) months, we have not sold any personal information.

                              Your Rights and Choices

                              The CCPA provides consumers (California residents) with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

                              Access to Specific Information and Data Portability Rights

                              You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

                                  • The categories of personal information we collected about you.

                                  • The categories of sources for the personal information we collected about you.

                                  • Our business or commercial purpose for collecting or selling that personal information.

                                  • The categories of third parties with whom we share that personal information.

                                  • The specific pieces of personal information we collected about you (also called a data portability request).

                                  • If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:
                                        • sales, identifying the personal information categories that each category of recipient purchased; and

                                        • disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

                                  Deletion Request Rights

                                  You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

                                  We may deny your deletion request if retaining the information is necessary for us or our service providers to:

                                      1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.

                                      1. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

                                      1. Debug products to identify and repair errors that impair existing intended functionality.

                                      1. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.

                                      1. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 seq.).

                                      1. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.

                                      1. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.

                                      1. Comply with a legal obligation.

                                      1. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

                                    Exercising Access, Data Portability, and Deletion Rights

                                    To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by either:

                                        • Visiting stayaltered.com OR

                                        • Emailing we@stayaltered.com

                                      Only you or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

                                      You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

                                          • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.

                                          • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

                                        We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.  Making a verifiable consumer request does not require you to create an account with us.  We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

                                        Response Timing and Format

                                        We endeavor to respond to a verifiable consumer request within 45 days of its receipt.  If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.  If you have an account with us, we will deliver our written response to that account.  If you do not have an account with us, we will deliver our written response by mail or electronically, at your option.  Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt.  The response we provide will also explain the reasons we cannot comply with a request, if applicable.  For data portability requests, we will select a format to provide your personal information that is readily usable and should allow you to transmit the information from one entity to another entity without hindrance.

                                        We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded.  If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

                                        Non-Discrimination

                                        We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

                                            • Deny you goods or services.

                                            • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

                                            • Provide you a different level or quality of goods or services.

                                            • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

                                          Changes to Our Privacy Notice

                                          We reserve the right to amend this privacy notice at our discretion and at any time. When we make changes to this privacy notice, we will notify you by email or through a notice on our website homepage.

                                          Contact Information

                                          If you have any questions or comments about this notice, our Privacy Statement, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:
                                          Website: stayaltered.com
                                          Email: we@stayaltered.com

                                          Brazil General Data Protection Law Notice (LGPD) – BRAZILIAN RESIDENTS ONLY

                                          This Brazil Privacy Statement supplements our Privacy Policy and applies solely to personal data collected about individuals residing in Brazil.

                                          In accordance with the Brazil General Data Protection Law (Law No. 13,709/18, “LGPD”), Brazilian data subjects have the following rights:

                                          Confirmation of the existence of data processing

                                          Access to your own personal data

                                          Correction of incomplete, inaccurate, or outdated data

                                          Anonymization, blocking, or elimination of unnecessary or excessive data

                                          Portability of your personal data to other service providers or suppliers

                                          Elimination of your personal data processed based on your consent

                                          Information about the sharing of your personal data

                                          Information about the possibility of not providing consent to the use of your personal data for a specific purpose and the consequences of doing so

                                          If the processing of personal data is based on your consent, the right to withdraw consent for future processing of that data

                                          You may contact StayAltered at stayaltered.com or by using any of the methods described in the How to Contact Us section of our Privacy Policy.  Email we@stayaltered.com if you have questions about our Privacy Notice.